All Research

Hong Kay Tze · Ng Siew Imm · Ho Jo Ann · Tan Houng Chien · Lim Chui Seong ·International Journal of Economics and Management ·2021 ·JEL: M14, M30, M31

It is commonly accepted that positive corporate social responsibility (CSR) image brings desirable outcomes, for instance, brand loyalty, improved brand image, enhanced store image, as well as increased visit intention; suggesting there are various direct outcomes of CSR image. Underpinned by the Persuasion Knowledge Model (PKM), this paper proposes that these outcomes are presented in a sequential manner, where there is a core mechanism that relates CSR image to store image and brand awareness, and in turn associate with consumers’ visit intention. A quantitative research methodology has been used where a structured questionnaire was distributed to consumers in selected states in Malaysia using the mall intercept method. Structural equation modelling was applied to examine the proposed model. The discoveries of the current study offer the observed evidence for the correlation between perceived CSR image and hypermarket visit intention, mediated by overall store image and brand awareness. The study emphasises a prominent role of CSR schemes, bringing together the overall hypermarket store image and the hypermarket brand awareness, which will enable hypermarket management to further boost visit intention from consumers

Kai Chen Goh · Nur Syahidah Said · Hui Hwang Goh · Ta Wee Seow · Sulzakimin Mohamed · Md Asrul Nasid Masrom ·Malaysian Journal of Consumer and Family Economics ·2019

Tourism industry in Malaysia has experienced continued growth due to Malaysia’s beautiful natural assets over decades. Tourism is largely depending on the clean environment, so the issues of operational hotel waste cannot be ignored. It is expected that customer behaviour while staying at the hotel can produce tonnes of waste. As a result, becoming a green customer is a step to cope with this problem. Green customers are people who committed about going green that will help to create a better environment. This concept is widely used in other countries but “limited” in Malaysia especially on green customers’ intention. Therefore, the theory of planned behaviour has been tested to define which factor is influencing the customer intention to practice green while staying at the hotel. This paper aimed to define which measurement items represent the factors of (attitude, subjective norm, perceived behaviour control and overall image). Confirmatory Factor Analysis (CFA) is used to validate the measurement model. The questionnaires are distributed and 210 respondents are received. The respondents are focussed to hotel customers in Malaysia. Data analysing is using Analysis of Moments Structures (AMOS) to confirm the unidimensional, validity and reliability for measurement model. Findings indicate most respondents perceived positive perception toward participating in green campaign favourably affect to practice green while staying at the hotel while the other factors were found no significantly generalise the finding. This highlighted the finding as to the emerging of group green customer in Malaysia still a long way to go.

Parisa Mohammadi · Suzilawati Kamarudin · Rosmini Omar ·International Journal of Economics and Management ·2020 ·JEL: M130, M210

Social entrepreneurship is considered a powerful means that provides sustainable solutions to existing problems, especially in developing societies. Since intention significantly affects the individuals’ involvement in social entrepreneurship, it is extremely important to support the intention of the young generation to move toward social entrepreneurial activities. To achieve this goal, the determinants of social entrepreneurial intention (SEI) need to be recognized and well understood. Literature suggests that Islamic values influence decision-making processes and individuals' intention to become a social entrepreneur. However, little research has been undertaken to understand social entrepreneurship from an Islamic perspective and the mechanism through which values impact social entrepreneurial intention. Using the theory of planned behavior, this study aims to examine the interrelationship between Islamic values, empathy, and SEI. The researchers employed structural equation modeling-partial least square technique to analyze the data. Based on a sample of 202 Muslim students selected from public and private universities in Malaysia, we found that empathy mediates the relationship between Islamic values and SEI. More specifically, Islamic religious values only affect SEI indirectly through empathy. Additionally, empathy positively affects individuals’ intention to establish a social venture. Bringing religion into play sheds light on the antecedents of SEI

Stany Wee Lian Fong · Tan Pei Kian · Yeo Sook Fern · Soh Long Quan ·International Journal of Supply Chain Management ·2018

Travellers today tend to believe more on peer reviews in selecting tourism products and services instead of information provided by the businesses. With the rise of communication technologies such as Web 2.0, there is pool of opinions on hotels, tourism destinations, and even travel services that are expressed from the perspective of consumer consumption in the internet. As online review becomes an important source for travellers to evaluate the quality of hospitality services, only hoteliers that take advantage of online review are able to attract the attention of travellers that utilize the digital channel for information searching. The increment of hotels and rooms in Malaysia has somehow exceed the increment of tourist arrivals in the recent years. Hoteliers are worried that the supply would go beyond the demand in the future with the continuous growth of hotels but average occupancy rate remains at 62 to 63 percent. Thus, this study aims to examine the causal relationship between the attributes of the online consumer reviews and the online hotel booking intention specifically in Malaysia context. 200 survey responses were collected from local travellers that have at least once booked hotel through online method. The results show that usefulness (t = 3.478, p < 0.01), valence (t = 2.462, p < 0.05), and timeliness (t = 2.145, p < 0.05) of the online consumer review significantly affect the online hotel booking intention in Malaysia. This findings provide an insight to hoteliers on how to manage and improve the online consumer reviews that are accessible.

Noor Fzlinda Fabeil ·Journal of Economics and Business ·2019

This study explores the impact of entrepreneurship education in the university on student’s entrepreneurial behaviour, in terms of their entrepreneurial attitudes and start-up intention. The paper aims to investigate the perceived influence that various entrepreneurship education courses have had on third-year undergraduate students from business and non-business study programs in University Malaysia Sabah. The questionnaires were distributed via Google Forms, which gathers students’ perspectives on their entrepreneurial attitudes (achievement, innovation, personal control and self-esteem), and start-up intention. The results of chi-squared test revealed that innovation, personal control and self-esteem are the most influential impacts of entrepreneurship education among undergraduate students. In addition, the results of One-Way ANOVA showed significant differences among types of student's degree programs in terms of their achievement, innovation, external support and start-up intention. The study also provides qualitative insights from students' perspectives about the challenges that they think could hinder students to start a business. This study hopes to contribute to the university and other institutions of higher learning in Malaysia in preparing the appropriate entrepreneurial education approach for the students towards materialising the government agenda to become ‘Entrepreneurial Nation' by 2030.

Kartini Muniandy · Suzari Abdul Rahim · Aidi Ahmi · Nor Aida Abdul Rahman ( Malaysian Institute of Aviation Technology (UniKL MIAT)) ·International Journal of Supply Chain Management ·2019

In recent years, the hospitality Industry has overcome numerous challenges to initiate green practices. Greater interest in customers green behaviours has led the hotel industry to practice more environmentally friendly activities. Therefore, this study aims to identify the factors that influence customers in visiting green hotels in Malaysia. The theory of planned behaviour (TPB) has been embedded to investigate the factors. Data was collected via questionnaires through online by invitation through email and offline from travellers in selected airports. IBM SPSS Statistics software was used to analyse the data. The results discovered that attitude, subjective norms, perceived behavioural control and environmental concern significantly influence customers in visiting green hotels. Meanwhile, attitudes mediate subjective norms and perceived behavioural control and finally attitudes, and perceived behavioural control possess a positive relationship with the environmental concern of visitors in visiting green hotels. Findings from this research can help the Malaysian government and hoteliers to integrate the research framework in their current business model and imposed more effective strategies on a green environment in developing green hotels.

Nor Salwati Othman · Nor Hamisham Harun · Izzaamirah Ishak ·Journal of Asian Finance, Economics and Business ·2021 ·JEL: DO1, D91, Q01, Q28, Q55

The government policies and initiatives to guarantee sustainable energy and clean environmental conditions contributed to the introduction of green technology electricity appliances in the market. This study sought to determine the physiological and socio-economics-demographic factors driving residential electricity consumers to use green technology electricity appliances, mainly solar PV, smart meter, electric vehicle, and battery storage technology. By understanding consumer intention, the investors of solar PV, battery storage, electric vehicle, and smart meter can estimate the demand and upscale the market for the corresponding products. For that purpose, the intention to use the solar PV, smart meter, electric vehicle, and battery storage function is developed by utilizing the combination of the theory of planned behavior, technology acceptance, and reasoning action. A reliable and valid structured online questionnaire and stepwise multiple regression are used to identify the possible factors that drive consumer behavior intention. The results show that the social influence, knowledge on RE, and perceived price significantly influence residential consumers’ willingness to adopt the technologies offered. The findings of this study suggest that the involvement of NGOs, public figures, and citizens’ cooperation are all necessary to spread information about the government’s objectives and support Malaysia’s present energy and environmental policies