Urban, Rural and Regional Economics

Mahirah Kamaludin · Kuna Sandran · A.A. Azlina ·Jurnal Ekonomi Malaysia ·2018

Water supply is an expensive investment and it is inevitable that the people have to prepare themselves for a universal hike in water prices in order to secure uninterrupted supply in the future. Inexpensive water prices cause the consumers to take water supply for granted and hence, lack of water conservation initiatives prevail. Sufficient funding is needed to implement various programs to improve water services. The costs of these programs should not be incurred by the water companies which are already burdened by the small revenue resulting from low water price. As the collection of revenue is inadequate to cover operating costs, the services rendered to the consumers are often unsatisfactory and the operational efficiency is below par. The last review of water tariff in Terengganu was done in the last two decades. Hence, with the increase in income within the last two decades, a study is needed to assess consumers’ willingness to pay for improved water services. This study employs Double Bounded Contingent Valuation Method (CVM) to estimate households’ willingness to pay (WTP) for improvements in water services in Terengganu. Monetary benefits of improved water services for the consumers in Terengganu were determined based on the value of WTP. The findings of this study will be used in identifying the frequent problems and issues faced by the government owned water supplier in Terengganu. Efficient water prices will facilitate efforts in delivering better water services and promoting greater efficiency in the financial and operational management of operators to attain financial sustainability

Nur Syuhada Che Ibrahim · Mahirah Kamaludin · Nur Fatihah Shaari ·Jurnal Ekonomi Malaysia ·2019

Water service is usually taken for granted as important amenities with required levels needed, however little is known about how much consumers are willing to pay for particular water service levels. Improved water services should be based on the understanding built upon consumers’ choice and preferences. Thus, this study aims to estimate willingness to pay (WTP) of consumers in Terengganu, Malaysia for improvement in domestic water services. A choice experiment method was conducted to assess consumer preferences for water service attributes: i.e. water quality, water disruption, water pressure and water price. Primary data were collected using face-to-face interviews of structured questionnaire from a sample of residents in eight districts in Terengganu. A conditional logit model was carried out for data regression. The results showed signifcant willingness to pay (WTP) and the contribution of the level of education, age and income in supporting the specifc attributes of water services improvements. Identifying the attributes and their prices based on consumers’ preferences would help water provider to recognize and deliver preferred water service attributes, effective water tariff policy for cost recovery and water service sustainability to consumers.